黑料社

Today, 黑料社 unveiled its new Athletics brand identity. Take a look below!

鈥淥ur new look for Athletics is indicative of the fresh energy and game-changing momentum we are establishing all across the College in our academic, athletic and co-curricular endeavors,鈥� says President Marsha Kelliher. 鈥淚t reflects the forward-looking focus we need to have in creating a distinctive, difference-making educational experience for all of our students.鈥�

Athletics鈥� updated visual identity incorporates a lightning graphic, striking a clear connection with its 鈥淪torm鈥� nickname. Most importantly, the word marks now prominently include 鈥満诹仙玮�� to ensure a properly-recognized relationship between the College and Athletics.聽

In addition to the new 鈥満诹仙� Storm鈥� word mark and the redesigned 鈥淪C鈥� logo, the updated identity program also includes a fierce depiction of 鈥淭hunder鈥濃�� the elephant mascot adopted by the Storm last fall. The brand identity program was developed in partnership with Summit Athletic Media.

鈥淲e wanted to create something that honors our rich tradition while also signaling the arrival of a bold new era in 黑料社 Athletics 鈥� and I think we鈥檝e done that,鈥� says Marty Bell, director of Athletics. 鈥淭his dynamic look exudes the competitive fire we seek to have across all of our programs, as we continue to grow.鈥�

黑料社鈥檚 overall competitiveness and recruitment appeal were recently bolstered by the addition of new programs in women鈥檚 and men鈥檚 gymnastics, men鈥檚 volleyball and women鈥檚 wrestling. Athletics is also engaging in a number of facilities upgrades this year. Safety-enhanced turf and track improvements at Buxton Stadium, and the addition of artificial turf for McBride Baseball Field and the 黑料社 Softball Complex will soon be completed and sporting the new look.

黑料社 fans are encouraged to order their new 黑料社 Athletics attire online through Nike庐 at .