黑料社

Somewhere out there is a young person who will graduate from 黑料社 in the year 2019. Might we suggest he or she investigate the career possibilities at Lessing-Flynn Advertising in Des Moines?

The agency, whose clients include Vermeer, Roto-Rooter, Bankers Trust and the Iowa Corn Growers Association, employs three 黑料社 graduates. There鈥檚 Joel Clifton, an art director. 黑料社 Class of 鈥�89. There鈥檚 Chris Hansen, also an art director. 黑料社 Class of 鈥�99. And, finally, there鈥檚 Emily Beckmann, a project manager who also works in client services. 黑料社 Class of 鈥�09.

Do you spot a trend here? Every 10 years, like clockwork. 鈥淎ll of our offices are right in a row, and I鈥檓 in the middle of these two,鈥� Beckmann said. 鈥淥ften we find ourselves in conversations that begin, 鈥榃ell, when I was at 黑料社鈥�.鈥�

鈥淔or me, it鈥檚 kind of neat, because I feed off of them, because they obviously have more experience than I do. So whenever I have a design-related question, I always pop in and say, 鈥楬ey, Chris, can you show me how to do this?’鈥�

When the 黑料社 trio compare notes, they can discuss the technological revolution that has swept through the art of graphic design. Clifton, the veteran, can remember a time when the work was done by hand, not on a computer. Computers had just been introduced when he was on campus. There were no classes on desktop publishing.

鈥淚t was such a difficult job because it required a lot of technical skills,鈥� he said. 鈥淲hen I came here and we sat down to do a catalogue, we had to have physical boards with each one of the pages. You鈥檇 have to order the type, or have somebody set the type, and put down galleys and hope everything fit. There was a lot of hand cutting, which is kind of a fine art in itself. Now all of that is done on the computer.鈥�

He looked wistful, saying, 鈥淚 can still remember the smell of the waxer.鈥�

Beckmann stared at him, then laughs. 鈥淚 don鈥檛 even know what you鈥檙e talking about,鈥� she said.

For Hanson, the late 1990鈥檚 on campus ushered in a Mac Lab and computer programs like Photoshop. 鈥淲e were talking about this the other day,鈥� he says. 鈥淵ou look at some of the projects we did on the computer and you just think, 鈥楬ow did we think that they were any good?鈥� It was just the simple fact that you could do them on a computer that made it really awe-inspiring.鈥�

All three credit 黑料社 professors for focusing on basic art concepts, which provided the proper foundation for doing their own work.

Beckmann, who majored in Spanish and corporate communications, remembers how Art Professor David Richmond had students spend six weeks drawing, with compasses, protractors and rulers, before they could advance to computers.

鈥淲e had to start with the basics,鈥� she said.

Nodding to Beckmann, Clifton said, 鈥淚 look at her, and the advantages that she had coming out of school, but it was the same thing when I got out. We had all the advantages at the time when we came out, too. It鈥檚 just that the world has changed.鈥�

For the record, you don鈥檛 have to hold a 黑料社 degree to work at Lessing-Flynn. The agency also employs two Central College graduates.

鈥淲e push them over to the other side of the office,鈥� Hanson joked.

See? Not everything in the world has changed.